kenny on February 15th, 2012

With GetResponse Online Surveys, you can ask as many questions as you want!

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kenny on February 15th, 2012

Internet has enabled many people to have another way of making money.  The concept of making money online is very simple. There are millions of buyers and millions of sellers online and your job is to match the buyers and sellers. When the sales transaction is completed, you will earn a commission. Imagine that you are able to match 1,000 successful transactions per month with $100 commission per transaction; you are going to make $100,000 income per month! 

The concept looks simple but you need to understand the “know how” and some tricks. Below are some key tips to help to get it right at the beginning. 

(1) Find your targeted market and do a research on the needs of the buyers and find out exactly they are looking for. For example, if the buyer is looking for ways to reduce weight, you can sell them many things like weight loss exercise program, weight loss diets, weight loss monitoring machines, weight loss exercise equipment, etc. The buyer will try all sorts of things until they achieve their desired results. After they have achieved the target weight, you can sell them other things like “how to maintain your weight program”, “how to tune up your body program”, etc. And again, they will try other things to make their body keep healthy and looks fit. 

(2) Once you have identified your targeted market, you need to create a website as a platform to sell your products. The website can be a sales page or a blog with your affiliate links of the product you want to sell. 

(3) You need to find relevant income generating programs like selling other peoples’ products through affiliate marketing, monetize your website with Google Adsense, selling advertisement space, etc. 

(4) Next thing is to direct your potential buyers to visit your website. The more targeted traffic you have on your website, the higher chance your affiliate products will get sold and you will earn a commission. You will also make money from the Pay Per Click (PPC) Advertisement Program. 

There is lots of trial and error in the beginning stage but getting a good mentor and having a proven system will greatly reduce your start up time and thus increase your success rate. Get a free report and examine such proven system at http://www.im2financialfreedom.com.

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Getting a high click rate is important if you want to be certain of your target market visiting your site all the time. It is also an important part of your email marketing campaign. How will you expect people to create a steady stream of traffic to your site or be part of your opt-in list if you do not have a good chart showing your click rate?

When doing email marketing for your opt-in list, your click rate will depend on the following factors:

Keywords – No matter how small or big your ad campaign is, if it is s done online, it will definitely depend on your keywords. Search engine optimization is one of the most powerful tools being used when marketing your opt-in list. It also determines how clickable your ad is and thereby your website. Your keywords are the words your target market often uses when researching through search engines online. 

Copywriting – More than just the graphics and the videos which your ad may have, people also get enticed to know a certain product or site based on the information put out. Copywriting is also important and should be concise. It should reflect your business without further confusions.  It should also have an interesting marketing spin that will excite your readers to know more about your business and join your opt-in list or even visit your website.

Where the ads are placed – These days, there are lots of websites which offer ad spaces for sale. Check the traffic that these sites generate before you invest ad placements in them. It would be best to consider social networking sites on the top of your list.

Link-building – One of the most efficient ways in which you can be certain people click on your ads or your forms is by way of link-building. This is also what makes ads conveniently redirect people to another site, which in this case is your website. Link-building is technical and it would be best to get in touch with an SEO specialist to facilitate this for you.

Your click rate is actually a product of many different things. You have to understand that it is both a marketing and technical combination of search engine friendliness. You should also remember to regularly review your site to make sure the information up is still valid.  Reviewing and attaining feedback can also help you maintain an interesting enough site to attract further clients to your website.

Are you ready to discover the other Email Marketing challenges and find the solutions? You can opt in my newsletter  now for more information.

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Do you find yourself in a rut despite being able to create an opt-in list? Do you wonder why nobody seems to mind what you are sending? Well, maybe you are suffering from a low open rate. This means that your email marketing is being executed but the response rate is not high enough. People are receiving your collateral but they do not open what you send.

Your email marketing list may not be reaching your goals and target figures because of the following reasons:

You are being flagged as SPAM – You can actually use free software online to check if your collateral is being flagged as SPAM or not. Some email addresses may be too strict when it comes to filtering what people receive in their inbox. It may be the way your keywords are used in the content. It may also be due to the images you have in your information. Keep in mind that most people will not bother to sift through their junk mail to see if legit mails have accidentally been diverted there unless they are prompted by the sender.

You do not have engaging content – Once you have motivated people to join your list, remember that that is just the beginning of your email marketing campaign. You need to keep them engaged and actually looking forward to the information you send. Review your current collateral and try to make a quick survey about its creativity. Evaluate how long you have been using the said collateral and determine whether you remain up to date with the information or if they have become stale already.

You have to make a new copy – Take time to actually read what your collateral says. Have you done some proofreading before you actually sent these items out on your list? You need to have words that actually relate to your target market. Do not use words that your market cannot even understand. Make it light yet engaging. Keep your sentences short yet concise. If you need to update your copy then by all means, do so. Remember that your text and image work together to make a compelling marketing collateral. 

Above all, always keep your email marketing in check. Update it on a regular basis to make sure that you still capture the interest of your audience. You need to stay fresh and informative. If you begin to dwindle when it comes to impact, then you need to start making changes to stay noticed.

Are you ready to discover the other challenges and find the solutions?  You can opt in my newsletter  now for more information on B2B Email Marketing Tips.

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kenny on February 13th, 2012

There is a reason behind each human action, and motivation is an important factor that drives people to make a decision. Learning how to tap motivation to affect online decision-making is the goal of email marketing. When a web visitor buys or fills up a form in your email list, you increase your conversion rate. Conversion rate is the percentage of people ending up performing your desired online activity. The ultimate goal of email marketing is to increase the conversion rates of web visitors. 

Most companies have only 0.5% conversion rates. The figure is too small considering the total number of visitors a website has. In order to increase the rate to up to 5%, good email marketing is vital. 

Most buyers purchase from a credible website. To gain the trust of costumers, practice adding a physical address to your website. Include a contact number where costumers can reach you. Visitors who value their privacy look for your private policy. Including your policies in obtaining their pertinent information and keeping their data confidential will encourage them to give in to your marketing strategies. Transparent terms and conditions about their activities is also a way to attract conversion rates. In other instances, a third party accreditation is important. This outside agency will vouch to the veracity of your products and services. 

Merchandise competitiveness is also a way to increase your conversion rate. Clarify the product description; ensure price competitiveness and product relevancy. Research on the in demand products and price match with the top competitor. If it is not possible to deliver the product for free, make sure that the shipping cost is minimal. Costly shipping causes dismay to many customers. 

The visitor’s online experience with your web also matters. Use a page analyzer to determine the speed of your website loading. Check the compatibility of your site with multiple browsers used by your visitors. If you are experiencing error pages, fix them immediately. Ensure that you also include a definite call to action, like “add to cart” or “call us now”, to encourage an action from your visitors. 

Lastly, analyze your site’s check out process. Make the process simple as possible. Long and complicated check out processes will draw your visitor’s away. Offer other alternative checkout gateways. Some customers prefer to pay using pay pal or Google check out rather than revealing their own credit card number. 

Trying these simple yet realistic email-marketing strategies will increase your conversion rates. Giving your web visitors the best deal on your product or services will definitely make all your marketing techniques worthy.

 

 

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