Email marketing can be a tough job to do especially for a start-up business. This is why most professionals get intimidated to try this out as a marketing strategy that will drive their business to succeed online. So if you plan to make use of email marketing as a way to boost your presence online, it’s best to know what challenges there are for you to face and overcome.
Getting People to Opt in Email Subscription – It can be very tricky to get people to subscribe to your marketing collateral. You need to have a good hook to motivate them to opt-in. The whole point of this list is to persuade them to grant you permission to send them your collateral without being flagged as SPAM or without your mail automatically being sent to their junk mailbox. So how exactly do you will them to say okay?
The secret is to create compelling ads that they would click and to give them something valuable in return. You can create an online contest which would require them to register or a limited offer which they can only access if they subscribe in your opt-in list.
Getting a Huge List – So you already have an opt-in list, but this does not stop there. You need to find a way to keep making it bigger and updated. The size of your list can reflect the amount of sales leads you get. You need to get people constantly interested with what you have to offer and even get them to recommend others to join your list.
To do this, you need to create a viral marketing campaign. Create something that will run for a certain period of time and get people hooked on wanting more.
Low Open Rate – People have now subscribed to your list. But do they actually open what you have sent them? To make sure people actually open and read what you produce, have fresh engaging content. Refrain from regurgitating the same thing over and over again. Keep in mind that people are smart online readers. They can easily tell if they want to read your mail or not just by the subject.
Low Click Rate – Getting your mail opened up is one thing. But getting those click rates coming in is another challenge you would have to overcome. Do this by using images and calls to actions that actually speak to your target market. Keep your copy short yet concise enough to be understood.
Low Conversion Rate – You have your list, your links get clicked. But do they generate profits? This is the end result that you want to generate in your marketing strategy and to be able to ensure that this happens, always track the analytics of your campaign. Do your own market research if your campaigns fail.
Do you face these challenges? Are you ready to discover the reasons and find the solutions? Look out for subsequent articles which address each of these 5 challenges and the solutions to overcome them. Alternatively, you can opt in my newsletter at http://www.im2financialfreedom.com now.
Originally posted 2010-05-15 01:00:29. Republished by Blog Post Promoter
Tags: B2B Email Marketing, guide, help, marketing strategy, why email marketing fail
